Первая экспериментальная типография
First
Model
Printing
House
How to make your promotional brochure effective?
News
What is the difference between wholesale and retail orders in the printing industry? How does printing help in business development? Benefits of sheetfed offset printing What should an author know when publishing books? What is the difference between RGB and CMYK color models? Brand menu printing What is a leaflet? Happy new year 2022 !!! Common mistakes in the design of printed products What types of proofing are there? How to make your promotional brochure effective? What is post-printing and what is it for? 5 ways to keep kids engaged with reading! From the history of paperback on the staple (type 1) What is trapping The largest book in the world Happy Constitution Day of Ukraine and Youth Day! Newspapers How to draw up a technical assignment correctly Die cutting tool The first printing houses of Kharkov Development of the world printing industry CMYK About color proof About planning Lviv International BookForum 2020 Offset printing scales How to draw attention to your product The two main colors of 2021 Merry Christmas! The world's longest photo print Polygraphic design A bit of the history of printing in Europe Creasing in printing Sensory book 10 ways to read more and more Books are like furniture Book release in 2020 in Ukraine Steps to preserving our nature Happy Epiphany! Periodic printing How are endpapers made? International Education Day 24.01.2021 Typology of magazines Rounding corners Read_Reach We're 20! The most unusual books Calendars 2021 Printing notebooks Book benches About the spine Superbook TOP - 5 🔥 popular colors in printing Bookcrossing Hot glue + thread Internet and printing Summer printing! About money Drupa Interesting pantones How to entertain yourself in the summer Gloss in the interior Useful Tips About postcards What to do with your child on the weekend Exhibition of books in Odessa 2020 Book museums A bit of history about books About the safety of our production :) How many readers are there in Ukraine? Happy Savior Holidays! History of the creation of the notebook Original ideas How to stay healthy at work Congreve Hot melt bonding Happy Kharkiv and Ukrainian Flag Day! Happy Independence Day of Ukraine! New sewing machine A3 format! 🔥 TOP 5 Tips for the Health of Office Workers The smallest round book Calendars 2021 Delivery from our printing house Autumn book exhibitions in Europe The Day of Knowledge! Belt books Women's glossy magazines. History, global trends. 20th century children's magazines Congratulations on International Literacy Day! What is dos-à-dos The world we live in Unusual book records from the "Guinness Book of Records" Stuttgart City Library Forbes Our fragile natural heritage Happy Friday everyone!! We're 19! Toy books World car free day Crystallized Books Comic Book Day! 09/27/2020 Tourism Day in Ukraine! The most beautiful libraries in Paris TOP 10 Autumn Ideas from First Experimental Typography 30 September Librarian Day in Ukraine A little about science Happy Teachers Day, Space and Animal Welfare About beautiful About notebooks Book innovation 09.10.2020 World Post Day! The most iconic posters in the world Wonders of architecture TOP 5 life hacks from the First experimental typography Happy Defender of Ukraine Day Happy Boss Day 10/16/20! Book Facts Wonders of architecture p2 World chef day Book Nooks World CAPS LOCK Day October 23 - International Day of Advertising Workers! Post-printing processes Production of paper for printing Architectural wonders pt. 3 Print quality in the printing industry Storage of books in the Middle Ages Newspaper that comes out every four years Acclimatization of paper Open spine Coated paper Printers Calendars 2021 The first book supermarket in Ukraine Preparing a layout for printing The largest book market in Kharkov Book and Bed Why is it important to read paper books ?! Varnishing Recyclable paper History of printing sheet music Binding What to give clients for the New Year? Graphic Designer Design paper and offset printing Unique library in Kharkov Happy Friends Day! Books that come to life Conditional printed sheet Sculpture books History of the first flat plate Effects of advertising on a person depending on the season Book with heat sensitive pages Advent calendar Underwater library Self-adhesive printing film December 8 - International Day of the Artist Coloring Pages Instructional posters Custom orders Ideas for New Year's Eve TOP 3 tips from the First Experimental Typography Antistress coloring pages Aromatic printing Celebrating St. Nicholas Day! 19/12/2020 Bookers Pantone Manufacturing process First magazine Cult magazines for men WHY A BOOK IS THE BEST GIFT What's the difference between RGB and CMYK Interesting facts about books in Ukraine Benefits of contacting a print shop HoReCa Happy New Year 2021, dear friends! Fonts in printing The most expensive book in the world What is an overprint? Printing day 2020! HAPPY EASTER 2020! Happy Ladies day! Happy new year 2020! Happy birthday 18 years! Constitution Day of Ukraine Printing day 2019! Happy Easter! Happy Women’s day! Happy Valentines Day 2019! Happy new 2019 year! Congratulations on the Day of the Cossacks and the Day of the Defender of Ukraine! September 19, 2018 marks the 17th anniversary of the First Experimental Printing House! Constitution Day Ukraine Congratulations with the Day of workers of publishing houses, Polygraphy and book distribution! Happy Easter! All the best wishes for All Women's Day! Happy Valentines Day! Happy New 2018 Year! Happy St. Nicholas Day! Defender of Ukraine Day 16 years - first experimental typography! New equipment Happy birthday, PZD! Congratulations on the Day of workers of publishing houses, printing houses and book distribution! Happy Easter! International Women's Day Congratulations on Maslenitsa! Happy Valentine's Day! The first experimental printing house installed new equipment Happy New Year 2017 and Merry Christmas! First experimental printing house celebrates 15 years! Welcome to the new website of the First Model Printing house Best Easter wishes! Happy Valentine's Day! Congratulations on March 8! Happy New Jear!
						

How to make your promotional brochure effective?

If you use printed products in advertising campaigns, be sure to use brochures. These are printed articles of at least 4 pages containing textual and visual descriptions of products, services, goods. Brochures can be an effective advertising tool in promoting a brand and its products. The main thing is to interest potential clients and buyers, to create a quality product that will work. Let’s talk about how to make a brochure effective and efficient further.

Development of printing is a multifaceted and multistage process. On the one hand, it is important to comply with the technical rules for making a brochure, and on the other, the correctness of its filling. Only with an integrated approach will such advertising work and bring profit to the company.

Technical aspects of an effective brochure

They are met by clothes, so design is one of the most important components of printing. With its help, you can effectively influence the thinking and perception of the consumer, “pushing” him to the right choice.

In the design environment, there is an opinion about the existence of so-called “dead zones” – points that the viewer or reader does not perceive, overlooks. You cannot post important information in such places, but you should not forget about them either. To make the whole picture look attractive, the brochure should be decorated beautifully and with high quality in all corners.

Since the product is full of graphic information, it is important to use only high-quality photographs with correct correction and correct placement when creating it. Visual images need to be skillfully alternated with text ones. Typographies usually have ready-made templates for effective brochures , and if you have no idea what the printing should look like, you can always see examples and choose something that suits you best.

The first impression also depends on the type of paper you choose. Typically, brochures are printed on thick paper that is pleasant to the touch. It can be laminated or non-laminated, smooth or rough, glossy or matte. The choice depends on the advertised product and, of course, the budget. Paper is the element that most affects value.

You can always create your own original brochure by providing designers with your exclusive ideas. And the standard version of the product, which will effectively work for development, complies with such rules.

  • Offset printing. This is the cheapest way to print, especially when it comes to large print runs. And the quality of the picture is striking in its brightness, color, depth and saturation of colors.
  • Laminated paper. It looks high-status, expensive, stylish, and attracts more attention than brochures on plain sheet paper.
  • Varnishing. A type of post-print that will give your brochure that extra polish.
  • Shaded fields. White brochure borders look unprofessional and ugly. You should not use this technique for printing efficient printing.

How to fill the brochure

The main task of advertising printing is to inform a potential client about a product, service, company. There are a few must-haves to look out for in order to create effective promotional brochures .

  • Specificity. It is important to understand for what purpose the brochure is being developed, what the main message will be. The right informational occasion will be embodied in competent and efficient printing.
  • Logic. The information contained in the brochure should be as clear as possible, concise and comprehensible, logical and structured. You should not spread your thoughts along the tree, use complex artistic expressions where it is inappropriate. It’s better to start with the simplest thing – a story about the company and its activities. You should not touch on controversial points and talk about the difficulties overcome. The solution is more effective – to share your experience, options for solved problems. Then you can go to the description of the product / service with the obligatory mention of benefits.
  • Differences from competitors. In order for a consumer to choose a product, he must understand its differences from analogues. Use compelling persuasion, highlight the benefits of your organization and avoid clichés.
  • Uniform style. The use of corporate colors in the brochure helps to popularize the company. In general, the design and color scheme depend on the philosophy and direction of the business: eco-products will look ridiculous in red tones, and baby products in black or neon.
  • Target audience. Each product has its own group of people, influencing the consciousness of which you can get the best effect.

Order brochure printing at the First Experimental Printing House in Kharkov. And get great results at an affordable price.

scroll
  • How to make your promotional brochure effective?

    How to make your promotional brochure effective?

    If you use printed products in advertising campaigns, be sure to use brochures. These are printed articles of at least 4 pages containing textual and visual descriptions of products, services, goods. Brochures can be an effective advertising tool in promoting a brand and its products. The main thing is to interest potential clients and buyers, to create a quality product that will work. Let’s talk about how to make a brochure effective and efficient further.

    Development of printing is a multifaceted and multistage process. On the one hand, it is important to comply with the technical rules for making a brochure, and on the other, the correctness of its filling. Only with an integrated approach will such advertising work and bring profit to the company.

    Technical aspects of an effective brochure

    They are met by clothes, so design is one of the most important components of printing. With its help, you can effectively influence the thinking and perception of the consumer, “pushing” him to the right choice.

    In the design environment, there is an opinion about the existence of so-called “dead zones” – points that the viewer or reader does not perceive, overlooks. You cannot post important information in such places, but you should not forget about them either. To make the whole picture look attractive, the brochure should be decorated beautifully and with high quality in all corners.

    Since the product is full of graphic information, it is important to use only high-quality photographs with correct correction and correct placement when creating it. Visual images need to be skillfully alternated with text ones. Typographies usually have ready-made templates for effective brochures , and if you have no idea what the printing should look like, you can always see examples and choose something that suits you best.

    The first impression also depends on the type of paper you choose. Typically, brochures are printed on thick paper that is pleasant to the touch. It can be laminated or non-laminated, smooth or rough, glossy or matte. The choice depends on the advertised product and, of course, the budget. Paper is the element that most affects value.

    You can always create your own original brochure by providing designers with your exclusive ideas. And the standard version of the product, which will effectively work for development, complies with such rules.

    • Offset printing. This is the cheapest way to print, especially when it comes to large print runs. And the quality of the picture is striking in its brightness, color, depth and saturation of colors.
    • Laminated paper. It looks high-status, expensive, stylish, and attracts more attention than brochures on plain sheet paper.
    • Varnishing. A type of post-print that will give your brochure that extra polish.
    • Shaded fields. White brochure borders look unprofessional and ugly. You should not use this technique for printing efficient printing.

    How to fill the brochure

    The main task of advertising printing is to inform a potential client about a product, service, company. There are a few must-haves to look out for in order to create effective promotional brochures .

    • Specificity. It is important to understand for what purpose the brochure is being developed, what the main message will be. The right informational occasion will be embodied in competent and efficient printing.
    • Logic. The information contained in the brochure should be as clear as possible, concise and comprehensible, logical and structured. You should not spread your thoughts along the tree, use complex artistic expressions where it is inappropriate. It’s better to start with the simplest thing – a story about the company and its activities. You should not touch on controversial points and talk about the difficulties overcome. The solution is more effective – to share your experience, options for solved problems. Then you can go to the description of the product / service with the obligatory mention of benefits.
    • Differences from competitors. In order for a consumer to choose a product, he must understand its differences from analogues. Use compelling persuasion, highlight the benefits of your organization and avoid clichés.
    • Uniform style. The use of corporate colors in the brochure helps to popularize the company. In general, the design and color scheme depend on the philosophy and direction of the business: eco-products will look ridiculous in red tones, and baby products in black or neon.
    • Target audience. Each product has its own group of people, influencing the consciousness of which you can get the best effect.

    Order brochure printing at the First Experimental Printing House in Kharkov. And get great results at an affordable price.

© 2009-2022 The first experimental typography
developer