First Model
Brand menu printing
Printing a corporate menu: what you need to know?
The menu is not only a gastronomic guide for your restaurant, but also an important marketing printing tool. When creating a corporate menu, you need to take into account many nuances – the style of the establishment, interior, exterior design, cuisine, etc. Properly designed printing can significantly increase restaurant attendance and revenue: by increasing appetite when browsing pages, the client often orders more, therefore, leaves more money in the institution.
Another marketing gimmick is using the menu as an advertising medium. If a visitor trusts a restaurant, he unconsciously begins to trust everything connected with it, including printed advertisements. Thus, advertising can benefit not only the restaurant, but also third-party companies.
What are menus
We have already seen that printing the menu is an important and responsible step. We offer to understand the varieties of this type of printing. According to the international classification of restaurants, menus are:
- A la carte. For premium establishments with price indication.
- Table d’hite. Several options for dishes at the same price (for example, business lunches).
- A part. List of dishes at a set time by reservation.
- Du jour. “On-duty” dishes.
- Tourist menu. Emphasis on low cost and high nutritional content.
Having decided which option you want to get (several types can also be combined in one menu), you can move on to design and decoration.
Menu format and design
First, what you need to print a menu is to decide on its formats. You need to choose based on the style and concept of the institution. The menu can be in the form:
- Liszt. A4 size is usually used for any seasonal offers that are served along with the main menu. Some establishments prefer this concept as their main product, in which case, as a rule, they choose the A3 format.
- Booklet. This is the same sheet, only folded several times with the help of creasing. Contains printed text and an image of a dish/drink. This menu looks compact, it is convenient for both waiters and visitors. Often booklets with special offers are displayed on the tables, and guests can immediately familiarize themselves with their contents.
- Poster. This format is hung on a showcase at the entrance or in front of the order counter. As a rule, this is not the only menu option in the institution. It is used to attract guests with a bright design, to familiarize them with the list of dishes and the price range.
- House. A desktop version of the menu in the shape of a triangle. Informs about promotions, special prices, seasonal dishes and other exclusive offers of the restaurant. Information is placed on the sides of the “house” – one or more positions on each side.
- Flyer. Special offers placed on the mini-leaflet are designed to lure the visitor to the institution. Therefore, they should be bright, memorable, interesting. Often restaurant flyers are used as handouts.
- Multi-page catalog. The most common format familiar to every visitor. The bringing booklet contains the entire list of dishes, sorted into categories. As a rule, the catalog begins with breakfasts or appetizers, followed by salads, first and second courses, and desserts. The bar list can be presented in a separate catalog or complete the main one.
Menu materials
In addition to the tasty and beautiful appearance, the menu should also be practical and durable, as it is used often and not always by tidy guests. Printing is made from:
- Design paper, craft. Such options are chosen by premium establishments. They look beautiful, stylish, spectacular and, of course, quite practical.
- Coated paper. Density up to 300 g/m2. The denser, the stronger. This is the best of all options in terms of price and quality. It is inexpensive and is able to convey the entire range of colors, shades and halftones.
- Skin. We are talking about a cardboard cover upholstered in high-quality natural or eco-leather. The choice of establishments that care about reputation, elite, exclusive. This is a rather expensive solution, but justified by its “longevity”.
- Plastic. Not a very popular option, but quite viable and durable.
All of the listed materials are attached to staples, paper clips, threads, rings, springs, glue, binders, etc. You can always print out the cafe menu and have it post-printed to make your pages more durable and look great. In “The First Experimental Printing houses” will tell you the best option for each specific case.
Brand menu printing
Printing a corporate menu: what you need to know?
The menu is not only a gastronomic guide for your restaurant, but also an important marketing printing tool. When creating a corporate menu, you need to take into account many nuances – the style of the establishment, interior, exterior design, cuisine, etc. Properly designed printing can significantly increase restaurant attendance and revenue: by increasing appetite when browsing pages, the client often orders more, therefore, leaves more money in the institution.
Another marketing gimmick is using the menu as an advertising medium. If a visitor trusts a restaurant, he unconsciously begins to trust everything connected with it, including printed advertisements. Thus, advertising can benefit not only the restaurant, but also third-party companies.
What are menus
We have already seen that printing the menu is an important and responsible step. We offer to understand the varieties of this type of printing. According to the international classification of restaurants, menus are:
- A la carte. For premium establishments with price indication.
- Table d’hite. Several options for dishes at the same price (for example, business lunches).
- A part. List of dishes at a set time by reservation.
- Du jour. “On-duty” dishes.
- Tourist menu. Emphasis on low cost and high nutritional content.
Having decided which option you want to get (several types can also be combined in one menu), you can move on to design and decoration.
Menu format and design
First, what you need to print a menu is to decide on its formats. You need to choose based on the style and concept of the institution. The menu can be in the form:
- Liszt. A4 size is usually used for any seasonal offers that are served along with the main menu. Some establishments prefer this concept as their main product, in which case, as a rule, they choose the A3 format.
- Booklet. This is the same sheet, only folded several times with the help of creasing. Contains printed text and an image of a dish/drink. This menu looks compact, it is convenient for both waiters and visitors. Often booklets with special offers are displayed on the tables, and guests can immediately familiarize themselves with their contents.
- Poster. This format is hung on a showcase at the entrance or in front of the order counter. As a rule, this is not the only menu option in the institution. It is used to attract guests with a bright design, to familiarize them with the list of dishes and the price range.
- House. A desktop version of the menu in the shape of a triangle. Informs about promotions, special prices, seasonal dishes and other exclusive offers of the restaurant. Information is placed on the sides of the “house” – one or more positions on each side.
- Flyer. Special offers placed on the mini-leaflet are designed to lure the visitor to the institution. Therefore, they should be bright, memorable, interesting. Often restaurant flyers are used as handouts.
- Multi-page catalog. The most common format familiar to every visitor. The bringing booklet contains the entire list of dishes, sorted into categories. As a rule, the catalog begins with breakfasts or appetizers, followed by salads, first and second courses, and desserts. The bar list can be presented in a separate catalog or complete the main one.
Menu materials
In addition to the tasty and beautiful appearance, the menu should also be practical and durable, as it is used often and not always by tidy guests. Printing is made from:
- Design paper, craft. Such options are chosen by premium establishments. They look beautiful, stylish, spectacular and, of course, quite practical.
- Coated paper. Density up to 300 g/m2. The denser, the stronger. This is the best of all options in terms of price and quality. It is inexpensive and is able to convey the entire range of colors, shades and halftones.
- Skin. We are talking about a cardboard cover upholstered in high-quality natural or eco-leather. The choice of establishments that care about reputation, elite, exclusive. This is a rather expensive solution, but justified by its “longevity”.
- Plastic. Not a very popular option, but quite viable and durable.
All of the listed materials are attached to staples, paper clips, threads, rings, springs, glue, binders, etc. You can always print out the cafe menu and have it post-printed to make your pages more durable and look great. In “The First Experimental Printing houses” will tell you the best option for each specific case.
