What is a leaflet?
							
One of the available and effective types of printing is  advertising leaflet  – a sheet of A4 paper folded like an accordion to a 10 * 20 cm euro rectangle. Such parameters are due to the fact that the product is often used for mailing in envelopes of the same size.
The leaflet combines the compactness of the leaflet and the information content of the booklet. It differs from the latter by the presence of only one page, bent in a certain way, and the absence of any fasteners.
For a high-quality leaflet, the visual component is very important. There must be accent points on it that can attract the attention of the reader. The color scheme of the leaflet can be any; plain, coated or designer paper is used. And, of course, you can’t do without quality content, including both basic information and contacts.
What leaflets are used for
 Production of leaflets  as an advertising printing is a rather profitable enterprise. At a low cost, materials can generate a significant influx of customers and improve your business.
Convenience of products in its small size. Potential clients and buyers are more willing to take such a product as a handout material. At the same time, despite the compactness, the surface for applying information is quite extensive, it can accommodate a large number of useful advertisements in text and graphic modes.
Most often, leaflets are purchased for the following purposes:

Distribution at conferences, various exhibitions.
Presentation at sales offices after oral consultation.
Mailing lists for important clients, partners, customers.
Placement in advertising boxes – rack pockets, shelves and tables in business centers.
Familiarization of everyone with new products, services.
Presenting a business card upon meeting.

Types of leaflets and how to make them
Conventionally, all leaflets can be divided into fashion and mass. The first ones are relevant for large enterprises, they necessarily have a presentable appearance, are made on high-quality paper, which is pleasant to take in hand. A whole team of specialists is engaged in the design of image printing. Particular attention is paid to the decor.
Such leaflets are a way to declare yourself, demonstrate a high level of the company, create a positive impression and attract a potential client. They are distributed at prestigious conferences, trainings, master classes, seminars and other events of a similar format. The cost of such leaflets is very high, but since they are not intended for mass production, they quickly pay for themselves.
Mass printing is intended for distribution in places where potential target audience is concentrated in large quantities. Mass-produced leaflets are often used as handouts on the street, in malls, shops.
Leaflets need to have a bright accent or compelling offerings to grab a customer’s attention. This makes up for cheap paper and the lack of a bright design. Promotions, discounts on the presentation of printing, sweepstakes and other tempting solutions will not allow the client to throw out the piece of paper.
The type of leaflet determines how it is printed. For designer products, usually  digital leaflet printing . The cost of the service is lower, and the used laser technical equipment ensures maximum color rendering, bright and clear colors. The obvious benefits of digital printing are:

the ability to make edits to the template right in the process of printing;
the availability of absolutely any paper, including metallized;
fast printing speed – sometimes the order can be picked up on the same day.

If you need a large amount of printing, and its appearance does not really matter, it is better to use the services of offset printing. The larger the circulation, the lower the cost of a single unit of production comes out. The downside of such a decision can be considered its duration. It will take a long time to make a large print run of leaflets. Before you send a template for printing, you should definitely make sure of its correct design, since nothing can be changed during the printing process.
What kind of paper is used for leaflets
Different types of paper can be recommended depending on the type and method of printing the product. The cheapest handouts are made on offset paper with a density of 90-120 g / m3. To get better quality, you can use coated material up to 150 g / m3. The higher the density, the more solid and presentable the printing will seem.
For fashion leaflets, too thin paper will not work. With a small number of folds, design paper of a festive white color or colored in bulk is relevant. Products look spectacular on a metallized paper, but for this, the design should have a minimum of pictures and text so that the printing does not look clumsy.
If you are interested in other details on how to make a leaflet, contact First Experimental Typography. Our experts will answer all your questions and print the highest quality leaflets that will bring profit to your business.