First Model
Fonts in printing
The job of a font is to convey information.
A font is a set of graphic characters of a writing system. According to the slope, there are direct, italic and italic typefaces; by saturation – light, bold, bold. There are other types of classification – according to the size of the width and height, the nature of the pattern, purpose, etc.The peculiarities of the drawing of signs are formed historically, taking into account them, the font is selected for a specific type of literature, for example, scientific or fiction. By area of application, fonts are divided into:
book, newspaper, posters, cartographic, decorative, advertising, for documents of strict reporting.There are certain requirements for fonts:
aesthetic (the font must be beautiful), economic (a satisfactory average number of characters placed on one line), technical and technological (the accuracy of printing by various methods), hygienic (the font must be perceived as quickly as possible, with minimal fatigue).
How to choose a font?
The high definition of the font will allow the reader to easily distinguish characters from each other. A high level of readability is provided by several parameters – both the width of the page, and the style of presentation, and the writing of the text. Typography considers a font to be readable if it is familiar to the reader, is large, and is placed on a moderate line, and the contrast between text and paper is high. At the same time, the texture of the paper should not interfere with perception.
It is not recommended to use only uppercase letters – such text takes longer to read and, moreover, takes up more space. Italics are difficult to read, just like very long or very short lines. Old-style fonts go well with rough paper, while modern fonts go well with smooth paper.The colossal amount of fonts that have been developed over the centuries is a powerful tool for influencing the target audience, for example, in advertising. Having a taste and sufficient knowledge of typography will allow you to achieve the desired result.
The first experimental printing house will help you make printing products of any complexity and the highest quality. We are waiting for your call by phones:
+38 (067) 543 56 55
+38 (099) 543 56 55
+38 (073) 545 56 55www.exp-print.com.ua
Fonts in printing
The job of a font is to convey information.
A font is a set of graphic characters of a writing system. According to the slope, there are direct, italic and italic typefaces; by saturation – light, bold, bold. There are other types of classification – according to the size of the width and height, the nature of the pattern, purpose, etc.The peculiarities of the drawing of signs are formed historically, taking into account them, the font is selected for a specific type of literature, for example, scientific or fiction. By area of application, fonts are divided into:
book, newspaper, posters, cartographic, decorative, advertising, for documents of strict reporting.There are certain requirements for fonts:
aesthetic (the font must be beautiful), economic (a satisfactory average number of characters placed on one line), technical and technological (the accuracy of printing by various methods), hygienic (the font must be perceived as quickly as possible, with minimal fatigue).
How to choose a font?
The high definition of the font will allow the reader to easily distinguish characters from each other. A high level of readability is provided by several parameters – both the width of the page, and the style of presentation, and the writing of the text. Typography considers a font to be readable if it is familiar to the reader, is large, and is placed on a moderate line, and the contrast between text and paper is high. At the same time, the texture of the paper should not interfere with perception.
It is not recommended to use only uppercase letters – such text takes longer to read and, moreover, takes up more space. Italics are difficult to read, just like very long or very short lines. Old-style fonts go well with rough paper, while modern fonts go well with smooth paper.The colossal amount of fonts that have been developed over the centuries is a powerful tool for influencing the target audience, for example, in advertising. Having a taste and sufficient knowledge of typography will allow you to achieve the desired result.
The first experimental printing house will help you make printing products of any complexity and the highest quality. We are waiting for your call by phones:
+38 (067) 543 56 55
+38 (099) 543 56 55
+38 (073) 545 56 55www.exp-print.com.ua
